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CVS Health is expanding access to its nationwide mental health programming initiative with investments aimed at healthcare workers and essential employees to help address the growing need for emotional support services in the US amid the pandemic.
The expansion plan includes a $500,000 contribution from the Aetna Foundation in support of Americares’ COVID-19 Mental Health and Psychosocial Support Project to help improve the mental health awareness and resiliency of frontline healthcare workers, and a $300,000 grant from the Aetna Foundation to offer frontline and essential workers crisis support via Crisis Text Line. Additionally, CVS Health is making Aetna’s Resources for Living support program available to the US public.
The move represents CVS Health’s latest response to the coronavirus pandemic — and highlights how its myriad healthcare endeavors allow it to remain relevant amid the pandemic. In early March, CVS Health rolled out coronavirus diagnostic tests and telemedicine visits for its Aetna members with no out-of-pocket costs.
On the heels of this move, subsidiary CVS Pharmacy offered free home delivery of prescription medications during the coronavirus outbreak, and followed up by launching “drive-thru” coronavirus testing sites in the parking lots of some of its retail drugstore locations in states across the US.
These moves highlight the litany of healthcare offerings under CVS Health’s belt — and should prime the firm for longevity, considering it can lean into its myriad services to remain a viable healthcare provider amid the pandemic and beyond. For example, CVS Health can help offset any losses its CVS Pharmacy subsidiary may experience due to lower in-store foot traffic by occupying consumer mindshare and remaining relevant via the drive-thru coronavirus testing sites at its store locations.
CVS Health’s expansion of emotional support services to address the mental health needs of frontline healthcare workers will be critical as we brace for the second wave of coronavirus outbreaks in the US later this year. In January, over 40% of US physicians said they were burned out — and doctors’ workplace stress is now being compounded by a public health crisis that is straining them even further: Healthcare professionals across the US have increasingly struggled with their mental health due to the seemingly endless swarms of coronavirus patients flocking to hospitals.
And with a second wave of outbreaks projected to hit the US later in the year, it’s critical that frontline healthcare workers have access to emotional support tools like those provided by CVS Health to enable them to provide care to the next surge of coronavirus patients.
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